In 2025, Selfridges has partnered with Disney to showcase their characters on 12 window displays, and decorating their exterior into a "castle in the clouds".According to Disney's press release, they have collaborated with Selfridges over the decades, with Alice in Wonderland in the 1950s, Peter Pan in the 1960s, and Mickey Mouse in the 1970s. In addition to their Oxford Street location, the Birmingham and Manchester stores are also getting a dose of Disney magic as well. Downstairs, they've set up a large Christmas shop with all sorts of accessories for the season, including a lot of felt ornaments for your tree. The chocolate section of the department store as well as the food hall have plenty of seasonal items and Advent calendars already.
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